"Something that an entity has acquired or purchased, and that has money value (its cost, book value, market value, or residual value). An asset can be (1) something physical, such as cash, machinery, inventory, land and building, (2) an enforceable claim against others, such as accounts receivable, (3) right, such as copyright, patent, trademark, or (4) an assumption, such as goodwill. Assets shown on their owner's balance sheet are usually classified according to the ease with which they can be converted into cash."
"Begin with the end in mind"
The first question you might ask yourself is "Do I currently own a business that I can sell in the future for cash or residual income?" If your current business model is based solely on your hard work and your personal brand, then the answer is no. A business based exclusively on relationships of the owner is close to impossible to sell. Once the owner leaves the business, so does the reason for clients to be attracted to that business.
This is where we come in. We continue to help you build your personal brand and build a separate asset together that you can sell when you decide to step away. How do we know this? We will purchase it from you! We put that in writing upfront.